The announcement was made at Axis Bank’s flagship Start-Up Social event in Bengaluru, a unique platform that brings together India’s leading founders, investors, and industry enablers to celebrate innovation and collaboration.The Curated Corporate Salary Program, designed exclusively for employees of funded startups and digital businesses, offers a blend of convenience, lifestyle, and financial wellness benefits, including zero-balance Savings Account, comprehensive insurance cover, exclusive credit card privileges, and personalized loan options — mirroring the aspirations of the digital workforce. Targeted towards the Gen Z and Gen Alpha workforce, the program delivers a strong value proposition across lifestyle needs, including health checkups, fitness, travel, education and entertainment.Through its ‘Switch to Save’ feature, this program also provides unmatched value to employees, enabling annual savings* ranging from Rs 46,000 to Rs 2.4 lakh, depending on the account variant. These exclusive benefits are designed to significantly enhance the financial well-being of every salary account holder under this program.Commenting on the launch, Vijay Mulbagal, Group Executive — Wholesale Banking Coverage, Corporate Salary, Sustainability &amp; CSR, Axis Bank, said, “India’s startup story is one of ambition, resilience, and global scale. At Axis Bank, we have had the privilege of being a part of this journey — banking over 65% of India’s unicorns and supporting the next generation of growth-stage companies as they scale and list. Through our New Economy Group, we are deepening this engagement — not just as a banker, but as a growth partner. The Curated Corporate Salary Program is another step in that direction, designed to empower the people who power India’s digital economy. It offers a comprehensive range of benefits across insurance, home loans, credit card, and lifestyle privileges, including exclusive discounts for the next-generation workforce.”8.

Axis Bank Strengthens Support for India's Start-Up Ecosystem with the Launch of its Curated Corporate Salary Program

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